The brand’s evolution has always been guided by curiosity and co-creation. Each design is developed through close collaboration between engineers, designers, and users — a process that transforms feedback and observation into innovation. Collections such as Tonic, Reel, Otel, and Firefly, created in partnership with Fabian Baumann of Formfjord, reflect this fusion of precision and empathy — technology designed to feel natural.

Production takes place entirely in-house, ensuring full control over quality, durability, and sustainability. Every component, from the LED source to the final finish, is refined through a process of continuous improvement — a hallmark of CHORS’s pursuit of excellence.